CREDITS
Surfer Unwrapped Campaign (Data + Brand Storytelling) Role: Senior Brand Designer & Art Director Company Type: AI-Powered SEO SaaS Team: Ewa Mikusek & Arkadiusz Palki Timeline: 2024 Scope: Campaign Strategy, Art Direction, Motion, Digital Assets
ABOUT THE PROJECT
The goal of the Surfer Unwrapped 2024 campaign was to transform complex SEO and product data into: • A highly shareable brand moment • A visually engaging year-in-review campaign • A campaign that worked across website, social media, motion & video & rmail marketing The challenge was to combine data visualization, brand storytelling & entertainment & shareability
EXECUTION
My Role: Owned art direction and visual concept Designed: • Static assets • Social media storytelling templates • Campaign visuals Process 1. Concept Development • Translating SEO data into visual narratives • Defining playful yet premium campaign aesthetics 2. Visual Language • Dynamic typography • High-contrast color storytelling • Data-driven motion compositions 3. Social Formats • Short sharable forms for LinkedIn / X (Twitter)
